A Visit to Madame Leota- a Halloween theme photoshoot
I probably say it every year. My favorite thing about doing this Halloween project for the past nine years (nine???), is the ability to bring a little magic and creativity during a time when we feel burnout most heavily. This is truer still, in the wake of a pandemic we are all still trying to […]
Sensorial Marketing: Bring the Senses Into Your Brand Marketing
What would happen if marketing was a way to connect with your audience on a more human level? Marketing can feel like a gratuitous, greedy, gross and salesy monster. Sensorial marketing, on the other hand, does away with said monster and instead replaces it with little whispers of magic–commonalities and values shared with your […]
What is a Visual Brand Story and why your business needs one
Some might argue that the difference between a business and a brand is profitability. How so? Yes, a business can–and should be–profitable to survive, but when you have a brand, one that has a devoted set of fans that care about your values and what you offer is also like having a massive word-of-mouth marketing […]
