Our 5 Favorite Ways to use Illustration in Marketing

Our 5 Favorite Ways to use Illustration in Marketing

Posted on Jan 18, 2024

Custom illustration is waaaay more than clipart As a kid… ok, who am I kidding? As a kid and to this day as a grown-ass adult, I still catch myself doing the same thing at a bookstore; that is, picking up a book because the cover looked interesting and flipping though its pages before I […]

Canis Major: The Heart Dog

Canis Major: The Heart Dog

Posted on Aug 31, 2023

Until one has loved an animal, a part of one’s soul remains unawakened. –Anatole France You’ve no doubt heard the term before in one of its many manifestations: Heart dog, forever dog, soul dog, that one dog. Whatever they are called, these unique and beloved animals change our world in ways we can’t always describe. […]

Brand Refresh with J. Nichole Smith

Brand Refresh with J. Nichole Smith

Posted on Aug 14, 2023

If you’ve been following along (you totally should be, because we do and share some cool and creative stuff all the time!), then you’ve seen first-hand the evolution of The Labs & Co. This latest chapter, however, feels extra special and we wanted to share it, in detail, with you. We just thought we had […]

The Labs & Co. for The Deeply Rooted and Wildly Free

The Labs & Co. for The Deeply Rooted and Wildly Free

Posted on Aug 14, 2023

Brands are meant to evolve and transform over time. We get older, times change, our values may change with them–or not at all–or sometimes, we may just need a different way to speak to our audience. Regardless, 13 years after we started our business, we have gone through 3 brand evolutions to reach the core […]

Sensorial Marketing: Bring the Senses Into Your Brand Marketing

Sensorial Marketing: Bring the Senses Into Your Brand Marketing

Posted on Apr 24, 2020

What would happen if marketing was a way to connect with your audience on a more human level?    Marketing can feel like a gratuitous, greedy, gross and salesy monster. Sensorial marketing, on the other hand, does away with said monster and instead replaces it with little whispers of magic–commonalities and values shared with your […]

What is a Visual Brand Story and why your business needs one

What is a Visual Brand Story and why your business needs one

Posted on Nov 5, 2019

Some might argue that the difference between a business and a brand is profitability. How so? Yes, a business can–and should be–profitable to survive, but when you have a brand, one that has a devoted set of fans that care about your values and what you offer is also like having a massive word-of-mouth marketing […]

Insta Organizing for Visual People (and a handy free template!)

Insta Organizing for Visual People (and a handy free template!)

Posted on Feb 1, 2018

  Do you ever look at gorgeous Instagram feeds and wonder “how do they make it look so pretty and cohesive?” The secret is organization and a little planning. But that sounds boring, and we are all visual people, right? This is where our Instabrandguide comes in. To make the most of this tool, we […]