When fellow photographer Karen Weiler contacted us about rebranding her pet photography business, her main goal was simple: to elevate her brand to “elegant but friendly” and attract her ideal target market. Our work together involved creating a versatile logo, including two iconic stamps for both dogs and cats; a refined color palette, a watermark for her photographs and a sweet stationery set. All that alongside some great digital assets has helped Karen’s business evolve and become well-established in her Toronto community.

CLIENT: Karen Weiler, Posh Pets Photography

ART DIRECTION: Natalia Martinez