Lanana Creek Farms: A Commercial Photography Case Study | Part 1
Bringing Brands to Life with Authentic Canine Charm
Our commercial projects are more than a single hero shot—they’re crafted visual stories. The Lanana Creek Farms project was a standout last year, a multifaceted campaign for a family-owned brand launching its first dog-specific product line. We focused on warmth, authenticity, and the natural charm of our canine models, all under the meticulous art direction of J. Nichole Smith.
The Art of Preparation
From precise prop styling to location scouting, every detail matters. This project was special not just because of the scale, but also because I got to create botanical illustrations for the product packaging—adding a personal creative touch beyond photography. More on that in part 2 of this case study.
Meet the Stars
Lark & Katie: Our seasoned duo kicked off the day with seamless communication and elegant simplicity. Their connection and beautiful training elevated every shot.
Reno & Heather: Reno’s easygoing nature shone through in our bath scenes, even under the summer heat. We prioritized comfort with portable AC and careful light diffusion.
Norah & Caroline: This peaceful, minimal setup highlighted the gentle bond between Caroline and Norah. Soft hands, subtle light, and Norah’s natural charm made the shot unforgettable.
Zoey & Jennica: Zoey’s love for water made her the perfect fit for our bath and play scenes. Natural light and spontaneous moments (like a heart-shaped bubble!) added magic.
Our Signature Style
What sets us apart? It’s not just technical expertise—it’s how we create a comfortable, collaborative environment. We adapt, problem-solve, and always prioritize our models’ well-being. Soft light, genuine connections, and attention to detail define our work.
Enhancing Brand Stories with Dynamic Video Content
While our core expertise lies in still photography, we take pride in elevating our work—and our clients’ brands—by incorporating engaging video content. Adding a curated library of video clips not only enriches marketing assets but also offers versatile uses across various platforms.
These short clips bring a brand’s story to life, adding depth and authenticity that static images alone can’t capture. With a touch of slow motion, we amplify the emotional connection—because for us, it’s all about creating content that resonates.
Here’s a glimpse of some standout moments from our entire shoot day, showcasing how video can complement a brand marketing strategy and take it to the next level.
Team Highlights
Art Direction & Styling: J. Nichole Smith
Production & Video: Bill Parsons
Photography: Natalia Martinez & Bill Parsons
Assistant: Amy Soper
Capturing authentic moments with dogs isn’t just our job—it’s our passion. This project was a perfect example of how teamwork, preparation, and a little spontaneity create impactful visual stories.
