Canis Major: The Heart Dog
Until one has loved an animal, a part of one’s soul remains unawakened. –Anatole France You’ve no doubt heard the term before in one of its many manifestations: Heart dog, forever dog, soul dog, that one dog. Whatever they are called, these unique and beloved animals change our world in ways we can’t always describe. […]
Brand Refresh with J. Nichole Smith
If you’ve been following along (you totally should be, because we do and share some cool and creative stuff all the time!), then you’ve seen first-hand the evolution of The Labs & Co. This latest chapter, however, feels extra special and we wanted to share it, in detail, with you. We just thought we had […]
The Labs & Co. for The Deeply Rooted and Wildly Free
Brands are meant to evolve and transform over time. We get older, times change, our values may change with them–or not at all–or sometimes, we may just need a different way to speak to our audience. Regardless, 13 years after we started our business, we have gone through 3 brand evolutions to reach the core […]
CLIENT FEATURE: Sensorial Design Brings Happy Dog Mom to Life
“If they won’t read it, show them what you are about.” This is something we say to clients often. It’s just too easy to forget. Supportive design elements such as icons, spot illustrations and infographics are great branding tools that can help further your message and add a friendly, approachable tone to your marketing. Here’s […]
Themed Content for your Brand: all you need is creativity and a calendar
In Marketing, a little planning goes a long way. You’ve heard it said often, right? Fortunately (or unfortunately), it’s true. But before you check out, relax–we’re not here to tell you how it’s done and how it can benefit your business. There are many experts that can show you that better than we could. As […]
Sensorial Marketing: Bring the Senses Into Your Brand Marketing
What would happen if marketing was a way to connect with your audience on a more human level? Marketing can feel like a gratuitous, greedy, gross and salesy monster. Sensorial marketing, on the other hand, does away with said monster and instead replaces it with little whispers of magic–commonalities and values shared with your […]
What is a Visual Brand Story and why your business needs one
Some might argue that the difference between a business and a brand is profitability. How so? Yes, a business can–and should be–profitable to survive, but when you have a brand, one that has a devoted set of fans that care about your values and what you offer is also like having a massive word-of-mouth marketing […]
