Sensorial Marketing: Bring the Senses Into Your Brand Marketing
What would happen if marketing was a way to connect with your audience on a more human level? Marketing can feel like a gratuitous, greedy, gross and salesy monster. Sensorial marketing, on the other hand, does away with said monster and instead replaces it with little whispers of magic–commonalities and values shared with your […]
What is a Visual Brand Story and why your business needs one
Some might argue that the difference between a business and a brand is profitability. How so? Yes, a business can–and should be–profitable to survive, but when you have a brand, one that has a devoted set of fans that care about your values and what you offer is also like having a massive word-of-mouth marketing […]
Canis Major – a Halloween theme photoshoot
Our favorite season is back, though increasingly, it feels like it comes tinged with smoke from monster fires ravaging California and stealing the joy and magic from autumn. But you know what? Life and everything else may get in the way, but it is our choice whether we let it or not. So, the 7th year in […]
Who is “& Co.?”
Though they may not be answering your emails or writing our blog posts (that we know of), these four beasts are a big part of our team here at the Labs. They represent the “& Co.” you will likely see peppered all over our brand presence. It is because of and in honor of them […]
Meet Nat
Natalia Martinez wanted this post to start with one important (to her) thing: She’s “Nat” to friends, which means she hopes she’ll be “Nat” to you. Born and raised in Mexico City, Nat always felt a little “different”. When most of her buddies were singing along to New Kids On The Block, she was likely […]
Meet Bill
© Heaven McArthur Though we may make a little fun of him for his similarities to Ross Geller (the character from Friends), Bill Parsons is also a Cat Whisperer (his gentle demeanor and understanding of feline behavior make him a favorite new buddy to kitties of all backgrounds), banjo player, and ancestry.com geek. Seriously though, […]
Meet The Team
Hey! Hi! Hola! We’re glad to meet you here. It’s been an interesting journey for us. One that’s been shaped by the life-altering power of that one dog. The one that flipped our world on its heels. The one we’ve got tattooed on our skin. That one dog we can’t speak of without our throats […]
The Moon – a Halloween theme photoshoot
Our favorite season is back! And with it, the 6th year in a row for our Halloween Passion Project. We had toyed around with a few different ideas to bring to life this year, which is good because that means we will be pre-prepared with ideas for future pieces. This particular one had been hanging […]
In Celebration of National Mutt Day
A day that celebrates diversity, individuality, and uniqueness? That’s something we can get behind. With the help of 11 one-of-a-kind dogs and their humans, and with 9 beautiful one-of-a-kind urban murals as a backdrop, we created this short little film to celebrate National Mutt Day. To all our beloved mutts, and their people; to all […]
To Earth (Day), with Love
Earth. Our glorious and delicate little blue planet. Our greatest playground and the scenery for every adventure we go on with our dogs (and cats). It’s only fitting, then; to celebrate Earth Day with a little passion film we created with the help of great friends. Oh, and Here’s to women in the great outdoors! […]
