A Visit to Madame Leota- a Halloween theme photoshoot

A Visit to Madame Leota- a Halloween theme photoshoot

Posted on Oct 30, 2021

I probably say it every year. My favorite thing about doing this Halloween project for the past nine years (nine???), is the ability to bring a little magic and creativity during a time when we feel burnout most heavily. This is truer still, in the wake of a pandemic we are all still trying to […]

Our Wishes for You and Yours this New Year

Our Wishes for You and Yours this New Year

Posted on Dec 30, 2020

It’s been a rough year on us all. Regardless of what color glasses you view this past 2020 year with, here at The Labs & Co. HQ we have a simple saying for the end of the year, and this one is no exception. Take all the good with you. Find gratitude, especially in the […]

Soñé con un Alebrije- a Halloween theme photoshoot

Soñé con un Alebrije- a Halloween theme photoshoot

Posted on Nov 1, 2020

Part of doing a yearly Passion Project is knowing that it, like many of our collective plans this year, could easily be sidetracked or otherwise postponed. The term “hindsight 2020” will take on a whole different meaning for all of us. This year has indeed been brutal with a global pandemic, a deeply divided political […]

CLIENT FEATURE: Sensorial Design Brings Happy Dog Mom to Life

CLIENT FEATURE: Sensorial Design Brings Happy Dog Mom to Life

Posted on Oct 17, 2020

“If they won’t read it, show them what you are about.” This is something we say to clients often. It’s just too easy to forget. Supportive design elements such as icons, spot illustrations and infographics are great branding tools that can help further your message and add a friendly, approachable tone to your marketing. Here’s […]

To Corbin, Forever Our Canis Major

To Corbin, Forever Our Canis Major

Posted on Oct 5, 2020

My beloved friend, As I write this, you are cozy on your bed by my desk. You are dreaming, likely of running on our favorite beach. Just two months shy of your 16th birthday, your legs can no longer support you while you are awake, but in dreams? In dreams you still run. I am […]

Themed Content for your Brand: all you need is creativity and a calendar

Themed Content for your Brand: all you need is creativity and a calendar

Posted on Aug 14, 2020

In Marketing, a little planning goes a long way. You’ve heard it said often, right? Fortunately (or unfortunately), it’s true. But before you check out, relax–we’re not here to tell you how it’s done and how it can benefit your business. There are many experts that can show you that better than we could. As […]

Sensorial Marketing: Bring the Senses Into Your Brand Marketing

Sensorial Marketing: Bring the Senses Into Your Brand Marketing

Posted on Apr 24, 2020

What would happen if marketing was a way to connect with your audience on a more human level?    Marketing can feel like a gratuitous, greedy, gross and salesy monster. Sensorial marketing, on the other hand, does away with said monster and instead replaces it with little whispers of magic–commonalities and values shared with your […]

What is a Visual Brand Story and why your business needs one

What is a Visual Brand Story and why your business needs one

Posted on Nov 5, 2019

Some might argue that the difference between a business and a brand is profitability. How so? Yes, a business can–and should be–profitable to survive, but when you have a brand, one that has a devoted set of fans that care about your values and what you offer is also like having a massive word-of-mouth marketing […]

Canis Major – a Halloween theme photoshoot

Canis Major – a Halloween theme photoshoot

Posted on Oct 30, 2019

Our favorite season is back, though increasingly, it feels like it comes tinged with smoke from monster fires ravaging California and stealing the joy and magic from autumn. But you know what? Life and everything else may get in the way, but it is our choice whether we let it or not. So, the 7th year in […]

Who is “& Co.?”

Who is “& Co.?”

Posted on May 15, 2019

Though they may not be answering your emails or writing our blog posts (that we know of), these four beasts are a big part of our team here at the Labs. They represent the “& Co.” you will likely see peppered all over our brand presence. It is because of and in honor of them […]