Our Wishes for You and Yours this New Year
It’s been a rough year on us all. Regardless of what color glasses you view this past 2020 year with, here at The Labs & Co. HQ we have a simple saying for the end of the year, and this one is no exception. Take all the good with you. Find gratitude, especially in the […]
Soñé con un Alebrije- a Halloween theme photoshoot
Part of doing a yearly Passion Project is knowing that it, like many of our collective plans this year, could easily be sidetracked or otherwise postponed. The term “hindsight 2020” will take on a whole different meaning for all of us. This year has indeed been brutal with a global pandemic, a deeply divided political […]
CLIENT FEATURE: Sensorial Design Brings Happy Dog Mom to Life
“If they won’t read it, show them what you are about.” This is something we say to clients often. It’s just too easy to forget. Supportive design elements such as icons, spot illustrations and infographics are great branding tools that can help further your message and add a friendly, approachable tone to your marketing. Here’s […]
To Corbin, Forever Our Canis Major
My beloved friend, As I write this, you are cozy on your bed by my desk. You are dreaming, likely of running on our favorite beach. Just two months shy of your 16th birthday, your legs can no longer support you while you are awake, but in dreams? In dreams you still run. I am […]
Themed Content for your Brand: all you need is creativity and a calendar
In Marketing, a little planning goes a long way. You’ve heard it said often, right? Fortunately (or unfortunately), it’s true. But before you check out, relax–we’re not here to tell you how it’s done and how it can benefit your business. There are many experts that can show you that better than we could. As […]
Sensorial Marketing: Bring the Senses Into Your Brand Marketing
What would happen if marketing was a way to connect with your audience on a more human level? Marketing can feel like a gratuitous, greedy, gross and salesy monster. Sensorial marketing, on the other hand, does away with said monster and instead replaces it with little whispers of magic–commonalities and values shared with your […]
What is a Visual Brand Story and why your business needs one
Some might argue that the difference between a business and a brand is profitability. How so? Yes, a business can–and should be–profitable to survive, but when you have a brand, one that has a devoted set of fans that care about your values and what you offer is also like having a massive word-of-mouth marketing […]
Canis Major – a Halloween theme photoshoot
Our favorite season is back, though increasingly, it feels like it comes tinged with smoke from monster fires ravaging California and stealing the joy and magic from autumn. But you know what? Life and everything else may get in the way, but it is our choice whether we let it or not. So, the 7th year in […]
Who is “& Co.?”
Though they may not be answering your emails or writing our blog posts (that we know of), these four beasts are a big part of our team here at the Labs. They represent the “& Co.” you will likely see peppered all over our brand presence. It is because of and in honor of them […]
Meet Nat
Natalia Martinez wanted this post to start with one important (to her) thing: She’s “Nat” to friends, which means she hopes she’ll be “Nat” to you. Born and raised in Mexico City, Nat always felt a little “different”. When most of her buddies were singing along to New Kids On The Block, she was likely […]
