Canis Major: The Heart Dog
Until one has loved an animal, a part of one’s soul remains unawakened. –Anatole France You’ve no doubt heard the term before in one of its many manifestations: Heart dog, forever dog, soul dog, that one dog. Whatever they are called, these unique and beloved animals change our world in ways we can’t always describe. […]
Brand Refresh with J. Nichole Smith
If you’ve been following along (you totally should be, because we do and share some cool and creative stuff all the time!), then you’ve seen first-hand the evolution of The Labs & Co. This latest chapter, however, feels extra special and we wanted to share it, in detail, with you. We just thought we had […]
The Labs & Co. for The Deeply Rooted and Wildly Free
Brands are meant to evolve and transform over time. We get older, times change, our values may change with them–or not at all–or sometimes, we may just need a different way to speak to our audience. Regardless, 13 years after we started our business, we have gone through 3 brand evolutions to reach the core […]
Willow, this is for you – a Halloween theme photoshoot
Year 10. We’ve been doing this anti-burnout creative project for ten years! This year marks the tenth concept we bring to life; and our supernatural dog muse celebrated her 10th birthday. Every concept is tied to her, inspired by her, dedicated to her, created for her because… she came into our lives and opened a […]
A Visit to Madame Leota- a Halloween theme photoshoot
I probably say it every year. My favorite thing about doing this Halloween project for the past nine years (nine???), is the ability to bring a little magic and creativity during a time when we feel burnout most heavily. This is truer still, in the wake of a pandemic we are all still trying to […]
Our Wishes for You and Yours this New Year
It’s been a rough year on us all. Regardless of what color glasses you view this past 2020 year with, here at The Labs & Co. HQ we have a simple saying for the end of the year, and this one is no exception. Take all the good with you. Find gratitude, especially in the […]
Soñé con un Alebrije- a Halloween theme photoshoot
Part of doing a yearly Passion Project is knowing that it, like many of our collective plans this year, could easily be sidetracked or otherwise postponed. The term “hindsight 2020” will take on a whole different meaning for all of us. This year has indeed been brutal with a global pandemic, a deeply divided political […]
CLIENT FEATURE: Sensorial Design Brings Happy Dog Mom to Life
“If they won’t read it, show them what you are about.” This is something we say to clients often. It’s just too easy to forget. Supportive design elements such as icons, spot illustrations and infographics are great branding tools that can help further your message and add a friendly, approachable tone to your marketing. Here’s […]
To Corbin, Forever Our Canis Major
My beloved friend, As I write this, you are cozy on your bed by my desk. You are dreaming, likely of running on our favorite beach. Just two months shy of your 16th birthday, your legs can no longer support you while you are awake, but in dreams? In dreams you still run. I am […]
Themed Content for your Brand: all you need is creativity and a calendar
In Marketing, a little planning goes a long way. You’ve heard it said often, right? Fortunately (or unfortunately), it’s true. But before you check out, relax–we’re not here to tell you how it’s done and how it can benefit your business. There are many experts that can show you that better than we could. As […]
