A Work of Heart

We believe a life-well-lived can be both wildly free and deeply rooted.
We’re here to connect with and elevate individuals and brands who agree.

Video Production Video Production

With moving images, we create reels that rush all the feels to the surface and scenes that bring viewers along for adventure.

Animal Photography Animal Photography

Attract your brand’s ideal target market. Immortalize your beloved friend. Creating connection through images is our jam.

Illustration + Design Illustration + Design

Distinctive graphic design and creative illustration gives us the freedom to go above and beyond for our client brands and kindred spirits alike.

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Lab Notes

Wild tales, case studies written from wherever we happen to be at the time.

Canis Major: The Heart Dog

Canis Major: The Heart Dog

Posted on Aug 31, 2023

Until one has loved an animal, a part of one’s soul remains unawakened. –Anatole France You’ve no doubt heard the term before in one of its many manifestations: Heart dog, forever dog, soul dog, that one dog. Whatever they are called, these unique and beloved animals change our world in ways we can’t always describe. […]

Brand Refresh with J. Nichole Smith

Brand Refresh with J. Nichole Smith

Posted on Aug 14, 2023

If you’ve been following along (you totally should be, because we do and share some cool and creative stuff all the time!), then you’ve seen first-hand the evolution of The Labs & Co. This latest chapter, however, feels extra special and we wanted to share it, in detail, with you. We just thought we had […]

The Labs & Co. for The Deeply Rooted and Wildly Free

The Labs & Co. for The Deeply Rooted and Wildly Free

Posted on Aug 14, 2023

Brands are meant to evolve and transform over time. We get older, times change, our values may change with them–or not at all–or sometimes, we may just need a different way to speak to our audience. Regardless, 13 years after we started our business, we have gone through 3 brand evolutions to reach the core […]

Blaze a New Trail

We believe in following curiosity. In Art. In Relationships. In Nature. We work for representation and self-expression.
If it there is a new trail to blaze, and an opportunity to connect with likeminded friends… we’re there.


Brand Partnerships

Ease into every season with creative assets we make especially for your brand, helping you stay connected to your target audience.


Online Shop

Whether it’s a gift for someone or a gift to yourself, our online shop has something unique and truly special for everyone.


Our Model Network

Join our pack of talented animal+human model teams and help bring our work to life by taking part in our commercial projects!

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