Creating the brand suite for P.L.A.Y.’s Warm Bellies Project was a treat for us, since supporting animal shelters and rescues is so dear to our hearts. P.L.A.Y. wanted to stick with their brand colors, but give Warm Bellies its own personality, so we went for a slightly hand-drawn style to separate it from the clean and crisp P.L.A.Y. dog, and played with the use of banners. Our work didn’t stop at the logo itself. We created stickers, pin buttons, promo cards, web banners, and even went to our local shelter on two separate occasions to photograph real shelter dogs enjoying P.L.A.Y.’s donated Chill Pads and get footage for a campaign video.

CLIENT: P.L.A.Y. Pet Lifestyle and You

ART DIRECTION: Natalia Martinez, Will Chen

PRINT/VIDEO PRODUCTION: Bill Parsons