Knowing the work, dedication, love and time that goes into creating a product from start to finish gives you a different perspective. This two-day shoot for the launch of Mission Pets and its two core brands Pup Crew Pro and Mission Wild was particularly special, because we had the Mission Pets team along, helping art-direct, style and shape the shoot which made everything go smooth as butter. Each piece is beautifully designed and detailed and we know it will be a great hit with urban adventurists as well as backcountry pros.
CLIENT: Mission Pets
ART DIRECTION: Sorcha Sayers, Bill Parsons + Natalia Martinez
ASSISTANTS: Andrew Dow, Lisa Nguyen, Julia Lichtenstein and Francyne Alvarez