A dream project, involving drawing cats, cat lovers, little tools and things for EVB and Meow Mix. Envisioned as a playful parody of Kickstarter, Ad Agency EVB created the Catstarter platform and fun animated videos to crowdsource cool new cat-related inventions. Click on the ones you like and Meow Mix will produce the most popular ones. We teamed up with the EVB creative team to create a library of vector illustrations they could bring to life and use throughout the campaign. This involved creating cats with various looks and positions, products, environments and tools among other details. See the cats come to life by visiting the Catstarter site.
Client: Meow Mix
Art Director: Tom Zukoski
Illustrator: Natalia Martinez
Motion Graphics Designer: Kevin Brown
Producer: Kevin Turner