Dog Apparel Tags

SimplyShe, a San Francisco-based company specializing in apparel and accessories for pets, brought us in to create expressive, engaging full-length portraits of dogs of different sizes in studio to use in their apparel hang tags and packaging. The photographs had to represent a body size and approximate breed or breed mix so buyers can get an idea of what size garment would fit their pet best. We set out to cast for the right group of dogs for the project. Getting expressive and engaging photographs of dogs in a studio environment comes with different needs and challenges, but with the right dogs and the right motivation, magic can happen.

CLIENT: SimplyShe

ART DIRECTION: Lisa Doan Nguyen, Andrew Dow and Bill Parsons

PRODUCTION: Bill Parsons

“Bill and Nat are a great duo that produce amazing work. We couldn’t be happier with their professionalism, and their willingness to work around our hectic schedule. They made the photoshoot fun and enjoyable for us and all the dogs!”