In photography especially, branding and all it encompasses should serve only to support the photographer’s work and never take away from it. It should never distract from the artwork itself, but compliment it, much like a mat and a frame. Eric already had a strong logo design. We helped him solidify his brand with two signature colors and a clean and simple way to brand his marketing materials, always letting his gorgeous portraits have the spotlight.
CLIENT: Eric Schumacher, photographer
ART DIRECTION: Natalia Martinez